Be open for the New: Zipfer HOPS enjoy now with 0.0% alcohol and in two new varieties

Passion fruit and Bitter Orange to expand the taste range of refreshing hops lemonade Zipfer HOPS 0.0%.

Linz (OTS) – The brand’s motto, to be always open for New HOPS self-2019 to the occasion for a variety-expansion: In March 2019, with two additional new varieties to be introduced: HOPS, Bitter Orange, and HOPS passion fruit.

„Zipfer name stands for the courage to go their own way, and has always been for hops, competence, highlighted in the beer area with the use of natural hops and HOPS a supporting role to the hops. With the Innovation of HOPS, our courage was rewarded, for the refreshing of hops lemonade is well-known and popular. Almost 90% of Austrian consumers like the taste. With the two new varieties of passion fruit and Bitter Orange we offer more variety and new taste experiences,“ said Andreas Stieber, Marketing Director of Brau Union Österreich.

Be open for a change

The surprising refreshment for adults of Zipfer is now available in three flavors in the 0,33 l disposable bottle and 0,5 l can. Sparkling but not sweet. Hoppy, but not bitter. That’s of course non-alcoholic fruity hops, lemonade. The fine nuances of aroma hops Cascade are combined for the Original with a subtle lemon and green tea notes. For the new varieties of the exotic taste of sun-ripened passion fruit blends harmoniously with fine and rounded Hop aroma and a fruity tart bitter orange note flower with well-balanced Hops.

Be open to 0.0%

With HOPS Zipfer has successfully introduced a non-alcoholic refreshment drink for adults on the market. In order to meet the current Trend of health and Lifestyle of the consumers in a more accurate, has been reduced in the recipe, the alcohol content of the entirety of 0.0%.

About Zipfer

The brewery was founded in 1858 in Zipf. A total of 14 different varieties of beer are now brewed and in 26 countries distributed worldwide, the innovative alcohol-free refreshing „HOPS“, hops, lemonade. Zipfer is a unique beer enjoyment. His special character, and the aromatic hops note owes the beer the use of raw materials of the highest quality and the special hopping to original art. Since time immemorial, the bride, the brewery Zipf with fresh, natural hops. The Leitsorte Zipfer Urtyp, introduced in 1967, is the epitome of the light beer type and is until today the real Premium classic on the domestic beer market.

Mag. Dr. Gabriela Maria Straka, EMBA
Management communication/PR & CSR
Diploma-Biersommelière
Tel.: 0732 6979 2670
E-Mail:g.straka@brauunion.com
www.brauunion.at

Ruth Dunzendorfer, MA
Communication/PR
Tel.: 0732 6979 2693
E-Mail:r.dunzendorfer@brauunion.com
www.brauunion.at